This week we started our Google Ad campaign. We are starting to drive people to to our business through our ads. I have learned that keywords are important with your ad finances. When I first started this class I did not know that keywords will take your funding, and you do not want to waste it on keywords that are working. You also need to make sure your keyword is relevant to your product. If it is similar, but not what you are selling, people will feel "cat-fished" and go to a different company. You want people to trust your company and your ads. I have also been learning about the logistical side of building a business. I always thought it was easy and you could just start selling. After taking this class I have learned that there are specific tax laws and business laws that need to be followed. There are lots of small fees that need to be paid to operate a business. I feel like I understand a lot more about creating a business and the logistical side of it. It is not just creating, but marketing and financing, too. I am excited to see how my ad succeeds and see my Google Ad data grow.
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