W13 Reflection

 This week we learned about adding links to our websites and how it can drive more traffic to your business. I learned that adding relevant links is important because people will click on the ones that fill their needs. If other businesses are able to link your website on their's it will help your business grow. Some websites that are really good with backlinks are BuzzFeed and the the New York Times. They are always posting relevant links at the bottom of their website that leads to more pages they have. This helps everyone explore your page more and find news that is relevant to their searches. For my website I want to create more articles about Photography that have backlinks in them. I feel like this will branch out my audience and help me build a community within my business. I also want to create links that lead to my photography page because this will help grow my social media pages as well.

W12 Reflection

 This week we learned the importance of social media platforms and our businesses. Social media platforms are essential to marketing your business because it helps spread company awareness and allows you to analyze the data. Different social media platforms are tailored to specific audiences. TikTok is primarily visual with videos, while Twitter is primarily for those who want to learn about news. Facebook is tailors to those who want to be a part of a community. My business is very visual with photographs and Instagram and Facebook would really help it grow. Facebook is a great way to build a community and network. Instagram is great for showing my photography and selling my images. I already have photography business accounts on both of these platforms which will help me integrate my stock photo business to them.Utilizing social media for my business is important because it will help me see who is sharing my posts. I will be able to better understand my audience through the data on these platforms.