This week I have learned a lot about ads and creating them through Google Ads. I feel like this was a bit harder for me because I had to simplify my ad. I am used to creating content that has more words in it. With an ad it has to be simple and short. People need to be able to glance at it and want to go to your website. Through the discussion board I was able to get a lot of great feedback that helped me. Someone shared a link to a website that helps generate ads for ideas which really helped me visualize different ad options. For my ads I realized that you need to have a call-to-action and not just keywords. I was focusing on keywords to get my ad to show up on Google. People can see your ad, but will need a call-to-action to motivate them to buy your product. Although creating ads is not my favorite, it is necessary to gain customers. The internet is overloaded with so many ads and businesses that it will be impossible for people to see your website without ads. These ads can also be on social media to help guide customers to your business. Overall, I have learned the importance of researching keywords and using them in ads with call-to-actions.
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